Merino wool is a fully renewable, biodegradable resource. The brands we carry prioritize environmental sustainability and fair labor practices. Further, wool is an incredibly durable material, meaning the clothes we sell can be passed on to siblings or other families. True sustainability cannot be achieved simply in terms of material. I has to be a wholistic approach. In the words of Vivienne Westwood, we believe in "buying less, choosing well, and making it last."